Yinka Ewuola puts a stop to the conversation that because women entrepreneurs have less time to focus on their business, they are at a disadvantage. How and why? Listen on. She runs Calla Success Systems, supporting women to build thriving and profitable businesses while living full, fabulous and nourishing lives.
Yinka explains we've been sold a lie by many people when it comes to achieving business success (whatever that means to you) and this has a huge cost, especially to women.
She covers how to create the most impact in your business from the time you have available – with tools and techniques you can use, now – and how she identifies high impact or high income generating activities for people to prioritise. What's the number one barrier to high impact work? Yinka explains.
And I was intrigued by Yinka's use of gamification in business, a powerful tool which can be used across all spheres of business. Yinka has specific examples, such as effective on-boarding to manage client expectations, for ethical persuasion and influence, and in webinars and masterclasses to massively boost participation and engagement. Her data backs this up.
Yinka is also an advocate for school food which she calls the secret weapon our education system ignores, and she is involved in another business, run on social enterprise principles, which makes food an internal part of learning and creates profit for schools themselves.
I found this entire conversation fascinating and it made me look at lots of things in a new light. It's episode number 328 of Business Live and it's packed with practical tips from Yinka too.
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