Business Live: for curious entrepreneurs and social entrepreneurs

How to sell books worldwide with multi-six-figure author and entrepreneur Joanna Penn

May 14, 2021 Jamie Veitch Season 9 Episode 14
Business Live: for curious entrepreneurs and social entrepreneurs
How to sell books worldwide with multi-six-figure author and entrepreneur Joanna Penn
Show Notes

At the "best time in history" to be a creator you should heed Joanna Penn's advice whether or not you're an author.

The New York Times and USA Today bestselling thriller author, who also writes non-fiction for authors, has much to say about how creative entrepreneurs can protect and maximise the value of their intellectual property.

Joanna has written 17 novels and 12 books for other writers and sold them in more than 180 countries. She runs her own publishing company and has signed licensing deals with traditional publishers too. Now a multi-six-figure author entrepreneur,  around a third of Joanna's income comes from book sales, with affiliate fees, course sales, sponsorship of her podcasts and donations through Patreon making up other income streams.

I fired up the rocket-fuel coffee and bombarded Joanna with questions. Want to publish fiction, non-fiction or interested in taking control of the value of your creative output?  There are encyclopedias-worth of advice crammed into this episode so buckle up and listen well, Joanna is extraordinarily generous and open with her tips. We cover:

  • Being an independently- and traditionally-published author
  • Common problems with traditional publishing contracts including astonishing "rights grabs" – don't sign away your soul in blood!
  • Snobbery in the publishing industry and how things have changed
  • Joanna's income breakdown as an author-entrepreneur
  • Indie authors don’t just write, they manage their business: contracts, PR and publicity, ads, commissioning covers or translation and more – how does Joanna decide what to invest her time into and what to outsource?
  • Promotional strategies for fiction and non-fiction
  • An introduction to the world of new opportunities which AI and technology are unlocking for authors and other creatives
  • Authors Joanna admires and who inspire her
  • More free resources you can get from Joanna to help you in your creative and business adventures

Joanna's hundreds of articles, audio podcast episodes, videos and resources are available on her website including her free author blueprint and detailed advice about writing, publishing and marketing your book: https://www.thecreativepenn.com

Also check-out  Joanna's Creative Penn Podcast about writing, publishing, book marketing, and making a living with your writing.