Business Live: for curious entrepreneurs and social entrepreneurs

Connecting people through sport with Justine Reilly, Sporting Heritage

July 30, 2021 Jamie Veitch Season 9 Episode 22
Business Live: for curious entrepreneurs and social entrepreneurs
Connecting people through sport with Justine Reilly, Sporting Heritage
Show Notes

Sport connects people in unique ways. How can intangible things like memories and shared experiences of sport be collected and harnessed? How can places, memorabilia and artefacts be preserved and looked after? And how does that benefit all of us?

Dr. Justine Reilly set up Sporting Heritage CIC, a Yorkshire based organisation on a mission to look after, protect and celebrate the diverse sporting heritage across the UK's four nations.

Sometimes bigger sports, which are more often in the public domain, overshadow other and grassroots sports, and Sporting Heritage is for all sports. It helps tell stories that haven't been told, and engages with schools, museums, community groups, businesses and sports groups to share our sporting heritage.

Justine has a background in museums, culture, archeology and as a television producer. She is determined to ensure sporting heritage is diverse and inclusive. Sporting Heritage has launched the neurodiverse museum to ensure there's representation and accessibility for neurodivergent people across the museum sector.

The organisation's annual National Sporting Heritage Day, in September, will be its biggest yet and is backed by well-known ambassadors. Justine gives a preview, and covers her organisation's grants programme and the biggest challenges in getting this now-thriving social enterprise out of the starting blocks. 

Also in the show today: business, social enterprise and freelance funding and events.

Timings:

  • 0-35:30 Interview with Dr. Justine Reilly, Sporting Heritage CIC
  • 35:30 The Community Ownership Fund, and the Freelance Fund for arts and culture workers in Sheffield
  • 38:20 Enterprise Nation's August bootcamp about exporting and international trade with with Amazon and the Department for International Trade (free, registration required)
  • 39:22 Wrapping up and an event reminder