When shoemaker Hewlett & Co started working with Amanda Perry, the Louth-based firm made around £2,000 per month in online sales. "We knew there was something there and quite quickly took them to £150,000 months," says Amanda, founder of digital marketing agency Soup and the E-com Growth Hub.
It's a remarkable tale in an episode crammed with them – Amanda says many businesses have increased sales by a factor of 25 through working with her team, and Soup itself has grown dramatically too.
Soup specialises in results-driven performance marketing for e-commerce brands. The E-com Growth Hub is a community and learning platform for small product business owners. Both are getting dramatic results for clients and members.
"Rollercoaster" is overused in the business world, but Amanda's journey is certainly that. From indie-retail expansion to bankruptcy, baking to e-commerce and now making a big mark in growth marketing – her story is one of bounce-backability.
Amanda is frank and open in this interview about the impact of liquidating her cupcake business, Fancie, and becoming personally bankrupt back in 2014. It hurt a lot of people and she's tried hard to right a lot of wrongs, she tells me. And of course it led her to dark times – she hit absolute rock-bottom.
But she fought back and rediscovered her purpose. And in this episode (number 346!) she covers what she learned from the experience, her wilderness years, a turning point and how she came to set up Soup. This is powerful, hard-won stuff, so take note so you can avoid what Amanda describes.
Amanda gives us plenty of implementable tips too. Listen for advice about social media, influencer, SMS and email marketing, why you need to think about customer acquisition cost and customer lifetime value, and lots more. It's a corker of an episode – or should I say, a rollercoaster!
Links: SOUP | The E-com Growth Hub | Amanda's website