Better onboarding for higher-performing teams plus identifying 'unfair advantages' with Ash Ali

What is 'ever-boarding' and why should you use it in your business?

Why do over half of sales people not hit their targets, and what can you do to support them better, giving you a huge return on investment if you do it right?

And what does Ash Ali mean when he talks about unfair advantages which people can identify and apply?

Imagine you spent a long time and invested a lot of money to get the best talent into your company, then gave your new starters a poor experience. In those first few weeks and days, new employees decide whether or not to stay. Their decisions and successes in their roles depend on your process when they join your business, and your ongoing support.

Ash is the co-founder of Uhubs, seeking to help sales leaders in B2B tech companies grow faster. If you recruit and employ sales people, he has lots of important advice in this episode – in fact it will be useful to most business leaders.

Uhubs itself has pivoted and Ash explains why. And it has secured investment in a couple of funding founds, including from TwinklHive in Sheffield.

Ash was the first UK marketing director of Just Eat and is author, with Hasan Kubba, of The Unfair Advantage, winner of Business Book of the Year 2021.

He is an enormous advocate of bootstrapping and launching minimum viable products and used the same process to get his book in front of initial readers then an agent and publisher.

So lots of practical advice today from Ash, including three essential elements for successful recruitment, retention and ongoing support for salespeople, the best time to seek investment and how to go about it, working with complementary co-founders and more.

Also on the programme (after the interview) – two business funding opportunities, including the ReNew Sheffield Call for Projects, and reflections on a lovely article about dry stone walling in the Peak District published by The Sheffield Tribune.

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